Pharmaca Integrative Pharmacy (www.pharmaca.com) was founded in Boulder, Colorado in 2000. For nearly two years, a small staff worked out of the back room of your first store in Boulder’s Ideal Market Shopping Center. Growing this new concept from the ground up, Pharmaca’s integrative approach was changing the way people thought about going to the pharmacy. Do you feel that this model creates a more trusted relationship with your customers?
Cosmoprof North America’s Daniela Ciocan is somewhat of an expert on industry news. As the Marketing Director for the show, she must keep her finger on the pulse of the industry in order to provide the most beneficial and unique showtime experience to both attendees and exhibitors. Ciocan recently collaborated with prestige retailer for an article for GCI Magazine on the importance of consumer feedback. Click here to see the original article, or keep reading to learn their tips.
With Las Vegas being a mecca for all things indulgent, retailers have to stand out from the rest of the glitz and glam in order to attract and maintain clients. SKINS 6|2 is a luxury beauty concept store that came to the Cosmopolitan Las Vegas after having great success in the Netherlands. There, the retailer strives to bring newness and innovation to a discerning customer base- the tourists and inhabitants of Las Vegas.
CPNA sits down with founders Marie and Michiel Poelmans to learn more about the secrets to their success:
QVC’s Director of Beauty Merchandising, Claudia Lucas, has years of proven experience identifying emerging trends in the beauty industry. She has particularly honed knowledge of the premium/luxury cosmetics and beauty industry. As the woman that millions of other women turn to for advice, she has a keen and flawless eye for what they need and want. We asked her to take a minute out of her busy schedule to share with Cosmoprof North America what inspires her and what she sees as the next big thing in the beauty industry and on shopping television.
So is there a huge difference going from a brick and mortar specialty environment, such as Henri Bendel to shopping television? What are some of the similarities and differences?
It certainly is different. I have been fortunate in my career to have worked across various retail channels in beauty. I started in travel retail, and then went to department stores, then specialty and now direct to consumer. The way we do business on day to day bases is very different from a traditional environment. My real estate is my airtime and it’s about driving productivity in that airtime. B&M stores can grow their business by opening more stores – unfortunately that doesn’t work in our world because there is no way right now to extend a day beyond 24 hours! It then becomes what each minute is worth plus how we develop our other retail platforms such as web and mobile. The one constant is understanding and knowing your customer so that you can best meet her needs and expectations.
Building and fostering a successful brand requires executing at a high level on many aspects: defining consumer target needs, developing packaging that reinforces the needs and expectations of that target, and offering ingredients and formulas that deliver on the brand promise, among them. And all that relies on strong consumer insights built through dialogue and a continuous effort to engage consumers.
Imagine being the “President of Beauty.” Kathleen McNeill has that coveted title as the President and General Manager at Beauty.com/ Drugstore.com. With that, comes the huge responsibility of an on-line business which allows consumers the flexibility to shop simultaneously for masstige and prestige beauty products – all at the click of a button. Kathleen obviously lives and breathes beauty, and is committed to always looking for new brands that will compliment her wide assortments ranging from beauty basics to Dr. Brandt’s Microdermabrasion in a Jar. We asked her to take a minute out of her busy schedule to share with Cosmoprof North America what inspires her and what she sees as the next big thing in beauty.