Discovering the Beauty of Trends event, Powered by COSMOPROF + RON ROBINSON
In just four short months, Cosmoprof North America will once again host the largest B2B trade show in the Americas, covering all facets of the beauty industry. In preparation for the big show, CPNA is collaborating with some heavy hitters—highlighting the best beauty trends worldwide.
Small, indie brands are having their moment—and savvy spa directors are catching on
By : Mary Bemis
Founder & Editorial Director at InsidersGuidetoSpas.com
“The first time they dropped off stuff, I didn’t even want to look at it. I gave it to my staff,” shares Michael Conte, spa director at Meadowood Napa Valley. Conte is reminiscing about the first time Kim Borio, founder of Glycelene, and her husband, Eric a biologist and cosmetic chemist and Glycelene’s Chief Technology Officer, brought Conte their luxury, plant-based skincare line to test. But when the couple returned a month later, Conte changed his tune after he met them in person. “They’re such a great couple,” he enthuses. “I have to say, the partnership I have with Kim and Eric has been extraordinary. When you’re working with a luxury property and spa, you want to have something unique that you won’t find elsewhere.”
There’s a green beauty revolution happening, and Los Angeles is at the heart of it. The Detox Market started as a little pop-up shop in Venice Beach when natural products were almost nonexistent and wellness only involved what you put in your body, not on it. With consumers getting savvier and research readily available — cheap fillers, toxic chemicals and synthetic additives are losing their appeal, but it can feel like reading an ingredients label requires a PhD. That’s where The Detox Market comes in. With their famously strict list of ingredients that they don’t allow, they have worked to create a haven for healthy, gorgeous beauty products that you can feel good about.
Trend: Beauty & Technology
A Spotlight of the hottest beauty trends for the year.
Beauty products have seen a new wave of innovation with high-tech tools and gadgets set to revolutionize the category. From mini, handheld blowdryers and frizz-fighter straightening irons to hair treatments that turn back the hands of time, technology is a frontrunning trend for 2017.
Aria Beauty Unicorn Mini Blow Dryer
Aria’s bestselling salon approved baby dryer gets a unicorn makeover! Designed for salon retail, travel or the gym, these tiny hair dryers deliver salon performance. The products contains negative ions to clean hair and remove frizz. Its dual voltage is ideal for travel anywhere and it’s suitable for all hair types. www.AriaBeauty.com.
Identifying Four Consumer Types Impacting Today’s Beauty Market
While large corporations once dictated trends to consumers, today it is evident that the power is also in the hand of the consumers. And with the advent of mobile devices, online tutorials, and social media, consumers are highly savvy and more informed than ever, demanding constant innovation and update. As quickly as they can make positive recommendations exponentially to all their contacts through social media, they can just as quickly spread reviews that are negative.
Conferences can be a great environment for meeting new people, catching up with industry colleagues, and, of course, parties. But let’s face it: you wouldn’t pay to exhibit at a conference unless you are trying to grow your business. Conferences are a fantastic source of leads yet so many exhibitors end up with zero additional revenue when they look back at their results. Why does this happen? Simple: most people have never spent time building a conference strategy. Don’t let that be you. Here are some techniques that will ensure you have a productive and profitable conference:
By Mia Kyricos
According to Research and Markets, the global beauty market is projected to reach $461 billion by 2018 and facial care alone represents over 50% of that pie. Quite frankly, that’s a lot of skin. And if you consider research recently conducted by the Global Wellness Institute, the Beauty and Anti-aging segment comprises over $1billion of the $3.4 trillion dollar wellness market, already three times the size of the global pharmaceutical industry (Global Spa & Wellness Economy Monitor, 2014). That means that the business of prevention (wellness) trumps the business of sickness (medical).
CPNA is THE place where beauty innovations come to the forefront and get unveiled. If CES serves as the launch pad for all things high-tech, CPNA is the stage where beauty innovators connect with key buyers.
Beauty brands showcased their newest products for all the attendees, buyers, and other exhibitors to see at Cosmoprof North America’s 12th Annual Tradeshow event. 2014 proved to be another record year for the show. The number of attendees increased from the previous year and CPNA had the largest number of participating exhibitors EVER– resulting in the unveiling of a vast number of new products and trends at the show.
As director of marketing for Cosmoprof North America, Daniela Ciocan is responsible for keeping this professional trade show fresh. She implemented new initiatives such as Discover Beauty and the International Buyer Program, and selects the brands for Discover Beauty, a testament to her vision for what is hot in the industry. She previously was responsible for Awake Cosmetics’ luxury specialty store distribution launch in the U.S., overseeing all aspects of brand management, and following her success with establishing Kosé in the high-end market, she introduced several other brands, such as Sekkisei and Predia, into the masstige sector. Ciocan, recipient of “TSE’s Marketing Genius Award 2013” graduated magna cum laude from FIT, currently serves on the ICMAD advisory board and is chairwoman of the communication committee.