By: Tribe Dynamics
WHY Instagram Stories INCREASE Follower ENGAGEMENT
This past September, we at Tribe Dynamics surveyed nearly 200 content creators to seek insight into how they engage with social media platforms. Not surprisingly, influencers reported that their most widely used channel over the last year was Instagram. Notably, their second most-frequented platform was Instagram Stories. Launched in August 2016, Instagram Stories function like Snapchat Stories, allowing users to post off-the-cuff pictures and videos that disappear within 24 hours. And while Snapchat popularized the idea of creating imperfect, real-time posts within the highly curated realm of social media, Instagram Stories have taken over that space.
Recognizing the Power of Beauty Packaging Design, Formulation and Technology.
A one-of-a-kind celebration, Cosmoprof Asia Awards are held each November at Cosmoprof Asia in Hong Kong. The prestigious event honors those creators who dare to change the face of beauty, and acknowledges their fascinating contribution to fresh ideas and products in the beauty sector. These innovators include brands and manufacturers in cosmetics, hair, skin, nail care, and beauty salon products.
By Denise Herich
Co-founder and Managing Partner at The Benchmarking Company
Once thought of as an alternative or quaint approach to beauty and health, wellness has come a long way since the days when using aloe vera gel, fresh from the plant, on sunburns was the height of ‘wellness’. Today, wellness is a way of living and a category of beauty that stands on its own for consumers everywhere. Sixty-nine percent think an inside-out approach to overall wellness is healthier than taking prescription medicine and 53% agree that eating or drinking an ingestible product offers more powerful benefits than topicals alone. Whether it’s drinking a smoothie before work or using essential oils to heal everyday illness or eating fermented foods and taking probiotics, wellness is here to stay.
There’s a green beauty revolution happening, and Los Angeles is at the heart of it. The Detox Market started as a little pop-up shop in Venice Beach when natural products were almost nonexistent and wellness only involved what you put in your body, not on it. With consumers getting savvier and research readily available — cheap fillers, toxic chemicals and synthetic additives are losing their appeal, but it can feel like reading an ingredients label requires a PhD. That’s where The Detox Market comes in. With their famously strict list of ingredients that they don’t allow, they have worked to create a haven for healthy, gorgeous beauty products that you can feel good about.
How to Create a Standout Beauty Brand
By Kimberly Brizzolara
Director Strategy & Editorial, Bartlett Brands
Been there, done that, put it on my face yesterday. We all know that the beauty landscape is crazy crowded. So how does a brand stand out on shelves stacked high with bouncy cloud cream-serums and insta-feeds throwing every shade? Find the nugget that’s unique about your brand—and turn it into the foundational rock.
LEVERAGE YOUR CONSUMER REACH WITH AMAZON
Amazon is a force that’s here to stay with online beauty retailing and has huge pull felt across the omni-channel retail platforms. Consider these numbers: Amazon accounted for about $2.5 billion in health and beauty sales last year which represented a 47% increase compared to 2015, One Click Retail estimates. Amazon’s continued dominance in all retail categories continues to impact the everyday beauty consumable brands we touch.