AUTHOR: Kim Huynh, Tribe Dynamics Research & Reporting
If you’ve made it this far, congratulations! You’re well on your way to becoming a savvy influencer marketer. To review the steps we’ve covered so far, let’s walk through what a successful brand/influencer relationship might look like. In this case, we’ll be looking at the collaboration between Tarte and content creator Nicol Concilio.
Step 3: Empowering Influencers as Co-Creators By Alex Rawitz In our last post, we described how brands reward their most prolific influencers with personalized experiences, engendering loyalty that…
At Tribe Dynamics, we measure the Earned Media Value (EMV) of social media content created by influencers in the Beauty, Fashion, and Lifestyle spaces. EMV is our prescribed metric that quantifies the estimated value of publicity gained through user engagement of digital earned media. We work with some of the fastest-growing brands in the industry to track and analyze online conversations about these brands and their competitors. Our clients often look at the influencer marketing and prodigious ascension of brands like Anastasia Beverly Hills, NYX, and Tarte, and ask us, “How can I do that? Where do I start?”
With combined worldwide sales exceeding $13B, together QVC, HSN and EVINE share millions of happy consumers, and hundreds (if not thousands) of brand partnerships, and it’s clear that…
Q&A with Ethelbert Williams, Chief Marketing Officer, InstaNatural
What is brand storytelling and why is it important?
In today’s environment, consumers have endless choices and distractions. It’s important we, as brand leaders marry the needs of our target consumers with the right message and in the right medium. The perfect storm is created by delivering a seamless brand experience throughout all touchpoints and without a loss of signal.
Ethnic hair care is the fastest growing hair care category in the United States in 2015, recording robust growth of 8.5%. The main reason for this dynamic growth…
Importing and Exporting can be a daunting task for brand owners the first time they are doing so. Do contact a Freight Forwarder for assistance, and for tradeshows contact the recommended forwarder. You do not have to use them in most cases, but it is wise to at least be in contact to be sure things are done properly. Don’t always go with the least costly alternative. Commercial Freight Forwarders may not know the nuances of getting samples and prototypes into a country for a tradeshow. They may also not be familiar with the drayage practices as they vary all around the world.