Interview with the ceo and co-founder of amareta
As the green beauty revolution continues to rise, consumers are constantly in search of the safest products for their skincare needs. As women, it is oftentimes challenging to find a product that caters to the hormonal changes of life.
We spend tons of money on skincare products because we want to take good care of our skin and achieve that natural glow—only to realize that as hormonal levels fluctuate, so does our skin. Through natural life changes, such as menstrual cycles, pregnancy, and menopause women want to remain confident and feel beautiful inside and out.
By: Mary Bemis
Founder & Editorial Director at InsidersGuidetoSpas.com
Three leading natural retailers explain how to get in the door and on their shelves
Here’s a refreshing—and important—truth about getting into the green beauty market: “Brands are not really competing with each other in green beauty; it’s a positive movement, and we’re all in it together,” says Romain Gaillard, CEO and Founder of The Detox Market. “Green beauty represents such a small fraction of the beauty world, that we’re much better off sticking together.”
These are not only wise words for an emerging market that continues to define itself, but a fresh new approach to doing business in a market that demands transparency like never before. I recently spoke with experts from three leading natural beauty retailers to find out not only what they look for in natural brands, but how these brands should approach them. Here’s what they shared.
Discovering the Beauty of Trends event, Powered by COSMOPROF + RON ROBINSON
In just four short months, Cosmoprof North America will once again host the largest B2B trade show in the Americas, covering all facets of the beauty industry. In preparation for the big show, CPNA is collaborating with some heavy hitters—highlighting the best beauty trends worldwide.
Cosmoprof North America Las Vegas is the most awarded B2B beauty trade show in North America and serves as the ideal platform for high-quality B2B activities for beauty companies. 2017 brought forth flourishing opportunities and smart programs for the attendees and exhibiting companies that joined us. Saffron Secret®, a hair-care line that utilizes the organic properties of saffron as the product’s main ingredient, was among the companies that exhibited with CPNA 2017. We had the pleasure of reconnecting with Saffron Secret® after the show to chat about their successes. Here’s what they had to say:
By: Chelsea Scott
Founder, The Beauty Spy, Inc.™
In today’s world, information is being delivered at an unprecedented rate, and our attention span is not what it used to be! In fact, a recent study showed that the average attention span is down from 12 seconds in the year 2000, to eight seconds today.
It is crucial that every second of your presentation counts. Your audience has thousands of videos filling their social media feeds, and they need to be “wowed” in the first 10 seconds to keep them engaged. This short attention span is not reserved just for social media platforms, it also holds true for “face-to-face” communication.
By: Ronie Schmelz
Counsel at Tucker Ellis LLP
Despite Deregulation in 2017, Cosmetic Companies Remain FDA Focus
President Donald Trump has made deregulation a cornerstone of his administration, demanding that for every new regulation proposed, regulatory agencies identify two regulations for elimination; however, this directive has not impeded regulatory oversight at the U.S. Food and Drug Administration (FDA). Although the number of FDA Warning Letters sent to cosmetic, skin care, and other personal care companies has decreased significantly under the new administration, these companies still remain a focus for FDA. While the future is impossible to predict, the following summary of regulatory activity in 2017 provides a good guidepost for the types of claims to avoid so that your company does not become the recipient of an FDA Warning Letter.