Storytelling That Keeps Consumers Awake & Excited

cpna-11Q&A with Ethelbert Williams, Chief Marketing Officer, InstaNatural

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What is brand storytelling and why is it important?

In today’s environment, consumers have endless choices and distractions.  It’s important we, as brand leaders marry the needs of our target consumers with the right message and in the right medium.  The perfect storm is created by delivering a seamless brand experience throughout all touchpoints and without a loss of signal.

SHIP SMART: Brief Global Export and Import Guidelines

cpna-9Importing and Exporting can be a daunting task for brand owners the first time they are doing so. Do contact a Freight Forwarder for assistance, and for tradeshows contact the recommended forwarder. You do not have to use them in most cases, but it is wise to at least be in contact to be sure things are done properly. Don’t always go with the least costly alternative. Commercial Freight Forwarders may not know the nuances of getting samples and prototypes into a country for a tradeshow. They may also not be familiar with the drayage practices as they vary all around the world.