Cosmetics 101 Starts with Product Safety
By: ICMAD — Independent Cosmetic Manufacturers and Distributors
CPNA interviewed a leading expert in the industry – Craig Weiss – in anticipation of ICMAD’s Technical/Regulatory Forum that is held February 13-14, 2018 in Newport Beach, California.
Craig Weiss, the President of the Consumer Product Testing Co. (CPT), is no stranger to the cosmetics industry. As he puts it “I was practically raised in the company.” That company is the Consumer Product Testing Co., which Craig’s father Mel started in 1975. CPT is a toxicology facility doing acute testing work for the cosmetics industry. Mel introduced Craig to the industry when Craig was young and by age 13 he was in the facility with his Dad learning by osmosis. When Craig graduated from college with a bio-chemistry degree, his father said there was no job for him at Consumer Product Testing and so Craig, undaunted, “cut his teeth” in other parts of the cosmetics industry until he joined CPT in 1991. Almost 27 years later, Craig is the President, running a $15M operation with 130 employees. CPT tests all types of products and devices from cosmetics and sunscreens, to medical devices and over-the-counter drugs.
Recognizing the Power of Beauty Packaging Design, Formulation and Technology.
A one-of-a-kind celebration, Cosmoprof Asia Awards are held each November at Cosmoprof Asia in Hong Kong. The prestigious event honors those creators who dare to change the face of beauty, and acknowledges their fascinating contribution to fresh ideas and products in the beauty sector. These innovators include brands and manufacturers in cosmetics, hair, skin, nail care, and beauty salon products.
Step 2: Influencer as Valued Member of the Brand’s Family
By Grace Chao
Last month, we discussed how to embrace influencers who are already talking about your brand: Check out their content, listen to their needs, and send them product accordingly. Let influencers know that your brand cares about what they think. But after you’ve reached out to an influencer once, what next? How can you ensure that they will continue using your products, and keep talking about your brand with their followers?
At Tribe Dynamics, we measure the Earned Media Value (EMV) of social media content created by influencers in the Beauty, Fashion, and Lifestyle spaces. EMV is our prescribed metric that quantifies the estimated value of publicity gained through user engagement of digital earned media. We work with some of the fastest-growing brands in the industry to track and analyze online conversations about these brands and their competitors. Our clients often look at the influencer marketing and prodigious ascension of brands like Anastasia Beverly Hills, NYX, and Tarte, and ask us, “How can I do that? Where do I start?”