Interview with the ceo and co-founder of amareta
As the green beauty revolution continues to rise, consumers are constantly in search of the safest products for their skincare needs. As women, it is oftentimes challenging to find a product that caters to the hormonal changes of life.
We spend tons of money on skincare products because we want to take good care of our skin and achieve that natural glow—only to realize that as hormonal levels fluctuate, so does our skin. Through natural life changes, such as menstrual cycles, pregnancy, and menopause women want to remain confident and feel beautiful inside and out.
Discovering the Beauty of Trends event, Powered by COSMOPROF + RON ROBINSON
In just four short months, Cosmoprof North America will once again host the largest B2B trade show in the Americas, covering all facets of the beauty industry. In preparation for the big show, CPNA is collaborating with some heavy hitters—highlighting the best beauty trends worldwide.
Cosmoprof North America Las Vegas is the most awarded B2B beauty trade show in North America and serves as the ideal platform for high-quality B2B activities for beauty companies. 2017 brought forth flourishing opportunities and smart programs for the attendees and exhibiting companies that joined us. Saffron Secret®, a hair-care line that utilizes the organic properties of saffron as the product’s main ingredient, was among the companies that exhibited with CPNA 2017. We had the pleasure of reconnecting with Saffron Secret® after the show to chat about their successes. Here’s what they had to say:
Small, indie brands are having their moment—and savvy spa directors are catching on
By : Mary Bemis
Founder & Editorial Director at InsidersGuidetoSpas.com
“The first time they dropped off stuff, I didn’t even want to look at it. I gave it to my staff,” shares Michael Conte, spa director at Meadowood Napa Valley. Conte is reminiscing about the first time Kim Borio, founder of Glycelene, and her husband, Eric a biologist and cosmetic chemist and Glycelene’s Chief Technology Officer, brought Conte their luxury, plant-based skincare line to test. But when the couple returned a month later, Conte changed his tune after he met them in person. “They’re such a great couple,” he enthuses. “I have to say, the partnership I have with Kim and Eric has been extraordinary. When you’re working with a luxury property and spa, you want to have something unique that you won’t find elsewhere.”
Katerina Larden — THE visionary behind hey honey®
Katerina Yoffe Larden is a hardworking mother, wife and entrepreneur. Like most women in her position, Larden’s skincare regime took a back seat as she juggled the day-to-day duties associated with her many roles. Realizing just how much money and time she was wasting on unused products, she took matters into her own hands. Larden decided to create a skincare line that would adapt to her busy lifestyle—with a minimal skincare regime that would offer lasting effects. Her ultimate vision was to create a natural product based on the healing and nutritive properties of honey bee propolis.
With new legislation being put into place by the US government, small businesses need to be more cautious than ever in regards to their stability in the marketplace. Kenneth Hegel of Cosmetic Insurance Services (CIS) discusses the importance of insuring your products against product recalls. Interested in learning more about this protection against legislation changes? Mr. Hegel is on the Board of Directors for ICMAD– the International Cosmetic Manufacturers and Distributors. In conjuction with the Professional Beauty Association and the Personal Care Products Council, ICMAD will be at Cosmoprof North America to discuss the efforts that the three associations are making against regulation changes on Monday, July 23rd. This conference is complimentary to all attendees.
When a consumer shops for products, more often than not, there is no sales representative to guide them in making a purchase. So how do consumers make choices? The answer is simple: visually.
Kelly Kovack of Brand Growth Management serves on the executive board of the Color Association of America, and is an expert of what colors communicate, and (even more importantly) what they don’t communicate.
Like what you’ve read? Come see Kelly speak with representatives from Tarte Cosmetics and Amika at our “Color Your World: Your Brand in Color” conference, taking place on Sunday, July 22nd, from 1:00-3:00pm.
Beautystat.com is a beauty maven’s dream. The largest online beauty community connects consumers with beauty truths and dispels all beauty myths. At the same time, Beauty Stat gives consumers product recommendations based on their custom profiles. By allowing consumers to connect directly on the site and keeping an open, honest approach, Beauty Stat has become the “honest beauty bff” of the World Wide Web.
CEO Ron Robinson share a few of the ingredients on the recipe of Beauty Stat’s success. Like what you see? Come see Ron at Cosmoprof North America’s “Social Marketing: The Power of Social Tools,” taking place on Tuesday, July 24th, from 11:00-12:30.
YouBeauty is changing the way we look at beauty. With a partnership with celebrity doctors Dr. Mehmet Oz and Dr. Michael Roizen, YouBeauty.com is the first website to exclusively explore the link between health and beauty. Over 1.6 million women worldwide log on each month to see advice from YouBeauty’s panel of experts, and thousands of women on Facebook and Twitter discuss various topics in a sub-community that is linked to the website.
Laura Kenney, YouBeauty’s Editor-in-Chief, weighs in on their social media success and how smaller businesses can use social media to their advantage. Like her insights? Learn more from YouBeauty’s Chief Marketing Officer Stuart Bogarty at CPNA’s “Social Marketing: The Power of Social Tools” conference, taking place on Monday, July 23rd, from 11:00-12:30pm.
With Las Vegas being a mecca for all things indulgent, retailers have to stand out from the rest of the glitz and glam in order to attract and maintain clients. SKINS 6|2 is a luxury beauty concept store that came to the Cosmopolitan Las Vegas after having great success in the Netherlands. There, the retailer strives to bring newness and innovation to a discerning customer base- the tourists and inhabitants of Las Vegas.
CPNA sits down with founders Marie and Michiel Poelmans to learn more about the secrets to their success: