Conferences can be a great environment for meeting new people, catching up with industry colleagues, and, of course, parties. But let’s face it: you wouldn’t pay to exhibit at a conference unless you are trying to grow your business. Conferences are a fantastic source of leads yet so many exhibitors end up with zero additional revenue when they look back at their results. Why does this happen? Simple: most people have never spent time building a conference strategy. Don’t let that be you. Here are some techniques that will ensure you have a productive and profitable conference:
Q: Tell us about Beauty Pitch™ and what it brings to the beauty industry?
A: The Professional Beauty Association (PBA) and our partners, Cosmoprof North America (CPNA) came together wanting to help beauty entrepreneurs take their company to the next level. Beauty Pitch™ is a one-of-a-kind beauty competition that gives these beauty companies the opportunity to not only get their product or idea in front of investors, but to “pitch” their product to an esteemed panel of judges at the live Beauty Pitch™ event on Saturday, July 23, 2016.
Rahua is a haircare brand that resonates well with discerning clients, celebrities, and retailers alike. Since its official debut at CPNA in 2010 as a Discover Beauty exhibitor, the brand portfolio has expanded to include more SKU’s and its availability to consumers has also widened. Rahua is now ready to unveil its luxury haircare products to the worldwide stage at Cosmoprof Bologna in the Extraordinary Gallery Below is a quick update and insight on the brand from its creators- Fabian Lliguin and Anna Ayers.
With the integration of social marketing and e-commerce into brand positioning, Cosmoprof North America was proud to present the conference entitled “Social Media Marketing: Monetizing Your Online Efforts,” as a part of its educational series in 2011. The panel was comprised of tech-savvy experts from both inside and outside the beauty industry. Some notable insights include:
Brad Klaus, CEO of Extole, is responsible for increasing consumer-driven marketing for big names such as Redbox, the Discovery Channel, and Audi. By using word-of-mouth marketing, and getting your consumers to work for you, a brand can easily gain more “likes” and “follows” with little cost. Brad supplied us with case studies to show that consumers will indeed work for a brand by recommending it to others, and sharing brand info through their own social media handles.
As a beauty industry insider and generator of growth for our industry, our mission at COSMOPROF NORTH AMERICA is to provide information to cosmetic companies to allow them to best protect and steward their business interests. There are serious talks brewing in Washington DC over a possible legislative battle taking place where it seems that misinformation is being provided to politicians by radical activist groups which can severely impact the way the business of beauty will be carried out.