By: Tribe Dynamics
WHY Instagram Stories INCREASE Follower ENGAGEMENT
This past September, we at Tribe Dynamics surveyed nearly 200 content creators to seek insight into how they engage with social media platforms. Not surprisingly, influencers reported that their most widely used channel over the last year was Instagram. Notably, their second most-frequented platform was Instagram Stories. Launched in August 2016, Instagram Stories function like Snapchat Stories, allowing users to post off-the-cuff pictures and videos that disappear within 24 hours. And while Snapchat popularized the idea of creating imperfect, real-time posts within the highly curated realm of social media, Instagram Stories have taken over that space.
AUTHOR: Kim Huynh, Tribe Dynamics Research & Reporting
If you’ve made it this far, congratulations! You’re well on your way to becoming a savvy influencer marketer. To review the steps we’ve covered so far, let’s walk through what a successful brand/influencer relationship might look like. In this case, we’ll be looking at the collaboration between Tarte and content creator Nicol Concilio.
Step 3: Empowering Influencers as Co-Creators
By Alex Rawitz
In our last post, we described how brands reward their most prolific influencers with personalized experiences, engendering loyalty that helps build a strong brand family. Having a dependable squad of influencers who produce a steady stream of content is a major milestone, and plenty of brands are content to operate at this level. But after the trips to exotic locales are over and the lavish boxes of products are sent, a question remains: how can brands engage both influencers and their audiences on an even deeper level, driving a spirit of genuine personal investment? The answer lies in our next step, as brands work together with influencers to develop new products, a process that greatly accelerates their personal and professional development.
Step 2: Influencer as Valued Member of the Brand’s Family
By Grace Chao
Last month, we discussed how to embrace influencers who are already talking about your brand: Check out their content, listen to their needs, and send them product accordingly. Let influencers know that your brand cares about what they think. But after you’ve reached out to an influencer once, what next? How can you ensure that they will continue using your products, and keep talking about your brand with their followers?