Discovering the Beauty of Trends event, Powered by COSMOPROF + RON ROBINSON
In just four short months, Cosmoprof North America will once again host the largest B2B trade show in the Americas, covering all facets of the beauty industry. In preparation for the big show, CPNA is collaborating with some heavy hitters—highlighting the best beauty trends worldwide.
Katerina Larden — THE visionary behind hey honey®
Katerina Yoffe Larden is a hardworking mother, wife and entrepreneur. Like most women in her position, Larden’s skincare regime took a back seat as she juggled the day-to-day duties associated with her many roles. Realizing just how much money and time she was wasting on unused products, she took matters into her own hands. Larden decided to create a skincare line that would adapt to her busy lifestyle—with a minimal skincare regime that would offer lasting effects. Her ultimate vision was to create a natural product based on the healing and nutritive properties of honey bee propolis.
There’s a green beauty revolution happening, and Los Angeles is at the heart of it. The Detox Market started as a little pop-up shop in Venice Beach when natural products were almost nonexistent and wellness only involved what you put in your body, not on it. With consumers getting savvier and research readily available — cheap fillers, toxic chemicals and synthetic additives are losing their appeal, but it can feel like reading an ingredients label requires a PhD. That’s where The Detox Market comes in. With their famously strict list of ingredients that they don’t allow, they have worked to create a haven for healthy, gorgeous beauty products that you can feel good about.
Trend: Beauty & Technology
A Spotlight of the hottest beauty trends for the year.
Beauty products have seen a new wave of innovation with high-tech tools and gadgets set to revolutionize the category. From mini, handheld blowdryers and frizz-fighter straightening irons to hair treatments that turn back the hands of time, technology is a frontrunning trend for 2017.
Aria Beauty Unicorn Mini Blow Dryer
Aria’s bestselling salon approved baby dryer gets a unicorn makeover! Designed for salon retail, travel or the gym, these tiny hair dryers deliver salon performance. The products contains negative ions to clean hair and remove frizz. Its dual voltage is ideal for travel anywhere and it’s suitable for all hair types. www.AriaBeauty.com.
By Corey Huggins
- How has the growth of the multicultural sector affected product marketing and innovation for mainstream brands?
Inclusion & Innovation. The rise of the Multicultural demographic now requires General Market brands to simply be more inclusive in their thinking. They now have to include the diverse beauty needs and shades of the deeper toned consumer in their product marketing planning. This “new consumer” comes with a requirement for Brands of having to innovate different types of formulas & products to address their specific needs. For example, this can be seen with Clinique’s Even Better Dark Spot Corrector. Although not exclusively developed for the Multicultural market, its advanced
By Karen Dubin
I have loved fragrance since I was four years old. In fact, I know exactly when it happened… I can clock it to the day! It started with my Grandmother Rose, who brought me back little soaps from the hotels she stayed at on her trips to Europe. The Savoy and Connaught in London, The Ritz in Paris. I kept them in a shoebox. She noticed I was attracted to the scents, and on her next trip she brought me back small bottles of perfume – Jean Patou, Chanel, Carven. I loved the packaging too – the red and black lacquered bottle of Joy, the green and white stripes on the Carven box of Ma Griffe.
Something in me awoke that day, and I was forever changed. Scent made me acutely aware of my surroundings, and helped me to absorb and digest the world.
By Karen Young
The statistics aren’t in your favor: According to Harvard Business School, over half of American startups are gone within 5 years. It’s a long, lonely haul. Money usually runs out too soon and friends and family crawl into the woodwork.
But no matter how many times I repeat the grim stats to perspective startup clients, no matter how many times I tell them that based on history and my experience, they’re living a long shot, it doesn’t seem to make any difference.
If they’ve been bitten by the entrepreneurial bug, there is no antidote. It’s as though they’ve been driven to the edge and nothing short of jumping off will quiet the voices in their heads.