Beautystat.com is a beauty maven’s dream. The largest online beauty community connects consumers with beauty truths and dispels all beauty myths. At the same time, Beauty Stat gives consumers product recommendations based on their custom profiles. By allowing consumers to connect directly on the site and keeping an open, honest approach, Beauty Stat has become the “honest beauty bff” of the World Wide Web.
CEO Ron Robinson share a few of the ingredients on the recipe of Beauty Stat’s success. Like what you see? Come see Ron at Cosmoprof North America’s “Social Marketing: The Power of Social Tools,” taking place on Tuesday, July 24th, from 11:00-12:30.
- What is a common beauty concern of women, and how can retailers address them?
Two of the most common beauty concerns are wrinkles and acne. Retailers are doing a good job of carrying brands and products that address these big consumer needs and can continue to offer consumers great value in these categories. (2011 Discover Beauty brand Jolie MD is right on trend!
- What advice would you give to new brands that are looking to build a social media presence?
I’d advise a few things:
a. Decide whether you want to become an engagement brand that will encourage 2-way communication with your consumers or whether or want to just be a 1-way communication brand. Most brands, especially new ones, should try to become an engagement brand by encouraging a dialogue with their fans and followers.
b. Dedicate resources to maintaining/growing your social media presence.
c. Integrate your social media strategy into your marketing and PR efforts. Social media should always link closely to the brand marketing goal and objectives. It should not have a separate agenda.
- What are common misconceptions that women have about cosmetics and skincare?
I don’t think that women have any misconceptions about cosmetics and skincare, but I do think there is some confusion about skepticism about the sheer number of products out on the market and the outlandish claims that some products make.
- What is your preferred social media platform and why?
Each platform is important in it’s own right. How much you spend developing one over the other depends on the brand objective. Twitter is great for reaching the influencers and Facebook is great for reaching the consumer.
- If you have to pick only one social media platform to use, which would you pick, and why?
This depends. Most beauty brands are looking to connect with consumers, so I’d recommend Facebook to them.
- How do you feel online communities such as BeautyStat.com affect a consumer’s behavior, and how can a retailer tap into that mentality?
BeautyStat.com gives consumers a place to get unbiased personalized beauty info as well as to connect with their peers who share the same beauty concerns. Brands and retailers partner with us to connect to our community of over 3 million consumers via advertising and word-of-mouth marketing.
- How important is market research to a developing brand, and how does Beauty Stat help with that?
Market Research is critical for brands that are looking to validate new product concepts especially if they plan to spend significant dollars to advertise and promote these initiatives. Brands and retailers tap into BeautyStat.com’s highly engaged community to gain rich consumer insights.