Q. Can you tell us a little bit about your background and how you got started in the beauty business?
Beauty and fashion have always been passions of mine. I started as a beauty writer for Seventeen magazine while I was at university in Greece, before moving to NewYork City to get my MBA in business. When I finished studying, I worked in banking. At that time, I didn’t know what I wanted to do with my life. Getting fired from my job in banking was one of the best things that ever happened to me, as it pushed me to do something I was passionate about.
Q. What inspired you to start your company and create your brand?
I identified a gap in the market for a skincare range that would offer targeted treatments for specific skincare concerns. I also wanted to bring some excitement into skincare, using interesting names and luxury packaging. I started the business from a back room in my house in 1999. At the beginning, I was doing everything myself, from creating the products to physically selling the products on the shop floor.
Q. What makes your brand different from other beauty brands?
Rodial products consist of cutting-edge ingredients that really help transform skin concerns. When it comes to sourcing ingredients, we always look for the more ethical and natural source, rather than the synthetic. Our way is more expensive—but this is our ethos.
A luxury skincare brand that’s a combination of cutting-edge ingredients that help transform the skin and smartly targeted treatments.
Q. What is your most unique product, and why?
Each product range that we introduce is unique, as it is tailored for a specific skincare concern. The product that put Rodial on the map was the Snake Serum. One of the ingredients in the Snake range is a peptide that relates to viper venom, so we decided to get really creative and capitalize on this. It is an amazing product, and marketing is very important.
Q. Without giving away too many of your secrets (smile)—what do you anticipate your growth to be next year, and what is your direction for the future of the brand?
I would like to grow the brand internationally, with Rodial sculpting bars and counters in the US and Asia. I also want to expand the Rodial makeup range, which is still quite new. It’s important for me to keep learning and pushing myself and the brand to create great things.
Q. Finally, what gets you out of bed in the morning—what is your daily motivation?
I like the pace of my job. I can be dealing with a million different issues on a daily basis, from NPD sign-offs to design and sales challenges, meeting with buyers and dealing with my team. On the flip side, I get to really connect with Rodial fans, which is amazing. I love to motivate others, and this is another aspect of what I do that I really love.