I grew up in the beauty business, so I was a natural at it professionally. Joanne came at it more organically; the healer in her drew her behind the chair. Joanne and I both had successful careers in big beauty when we met. She was a platform artist, and I was on the development side. Fortunately, the stars aligned and our paths crossed. We both spoke the language of hair, and magic just happened.
Q. What inspired you to start your company and create your brand?
We like to say ours is a love story. Our brand was born and inspired by our firstborn, our daughter, Morgan. At 22 months old, she was diagnosed with Williams Syndrome. It’s a rare genetic disorder, and as young parents, we struggled. We wanted to raise Morgan and her younger brother, Max, in a healthy and mindful environment. We did our research, connected some dots, and then we did what we do best: Hair. Innersense Organic Beauty was created out of our need for purity, peace of mind, and the practice of self-care. It’s what we needed then, and it’s what the world needs now.
Q. What makes your brand different from other beauty brands?
Our commitment to a cleaner, healthier lifestyle for our family paralleled an emerging trend in our beloved hair industry: Toxin-free beauty. We immersed ourselves in the study of green chemistry and sought answers as to why so many of our industry peers were being diagnosed with chronic diseases at higher rates when compared with professionals in other industries. A new life journey began.
Q. What is your most unique product, and why?
Our Hairbaths—what we call our shampoos—are our most unique product. We have three of them formulated by hydration level. They rely on emollient oils and plant-derived ingredients to cleanse and hydrate the hair and are free of conventional cosmetic ingredients. Our Hairbaths return hair to its natural state, shiny and voluminous. Without the weight of residue, people are always stunned to discover the hair of their youth. “Fall in love with your hair again” is one of our taglines. People truly do! I always show people “the hand test.” I squeeze a little bit of Hairbath in my palms and rub it between my fingers, across the back of my hands and wrists, and the skin absorbs it completely: No tack, no shine, no residue. The hands mimic the scalp; organic ingredients are fully absorbed. Silicones and residues are not.Q. Without giving away too many of your secrets, (smile) — what do you anticipate your growth to be next year, and what is your direction for the future of the brand?
Innersense continues to see strong growth with year-on-year increases exceeding 65%. Fueled by both salon professional and consumer demand, we’ll continue to focus on expanding in salons throughout the Unites States, Europe, Asia, and Australia.
Q. Finally, what gets you out of bed in the morning—what is your daily motivation?
Living our passion, our community, and the lives we impact. We like to think we’re changing the world one head of hair at a time. Well, that and our Instagram feed gets us out of bed! It’s there where these stories play out every day. Watching people fall in love with their hair all over again is intoxicating and a great way to start the day.