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Brand Spotlight

Interview with the Founder of Malie Organics, Dana Roberts


Q. Can you tell us a little bit about your background and how you got started in the beauty business?

As early as 24, I realized that I needed to work for myself to blend motherhood and entrepreneurialism in a lifestyle that could inspire change in the products I wanted for my family. In Southern California, my husband and I created an environmentally preferable industrial cleaning company to provide alternatives to hazardous chemicals for cities, school districts, and municipalities. Then, several years later, I had my first daughter. We wanted to raise our family outside the hustle and bustle of Orange County, in a clean, healthy environment of nature, which for us meant the Garden Isle of Kauai. We sold everything, including the company that started it all, jumped off a bridge, and moved with our little girl in our arms to the most remote landmass in the world.

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Brand Spotlight

Interview with Mary Centofanti, Founder of Davroe

Q. Can you tell us a little bit about your background and your vision as Founder?

I started with the company at the age of 15 in 1984 as the company receptionist and although I loved it from the get go, at that time, in no way did I ever dream that I would own the company 23 years later. Davroe had quite a small range of about 4, mostly protein-based products, but I knew then that I loved the fact that we were creating unique effective products for professional salons and their customers.

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Trend Report

The New face of Natural Makeup: The Beauty Trend

Poor pigmentation. Too dry. Not long-lasting. Those are the three major issues that natural makeup has going against it, shares Nevio Ragazzini, a New York City-based makeup artist who, in his 25-year career, has worked on such beauties as Sophia Loren, Keira Knightley, and Natalie Portman. “It’s just hard to find a really good natural makeup brand,” he says. So, what is the beauty trend with natural makeup?

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Green/Organic/ Wellness

A World Tour of Spa Botanicals

By: Mary Bemis
Founder & Editorial Director at InsidersGuidetoSpas.com

The best spas are a walk-in guidebook to local botanicals and healing lore.

For thousands of years, people have turned to hot mineral springs to soak in the restorative waters, but it wasn’t until the 17th Century that wealthy Europeans began traveling to spa towns that were built around thermal springs. Upon arriving at their destination, it wasn’t merely the benefits of the waters that were enjoyed—one reveled in the pleasures of natural resources, including gorgeous and grand landscaped gardens, home to numerous healing plants and herbs. A simple walk among the gardens, breathing in the fresh air and gentle aromas, was and is, pure magic—restorative, calming, and invigorating all at once… and of course, those healing botanicals worked their way into the treatments.

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Brand Spotlight

Amareta: Natural Skincare That Caters to the Hormonal Changes of Women

Interview with the ceo and co-founder of amareta

As the green beauty revolution continues to rise, consumers are constantly in search of the safest products for their skincare needs. As women, it is oftentimes challenging to find a product that caters to the hormonal changes of life.

We spend tons of money on skincare products because we want to take good care of our skin and achieve that natural glow—only to realize that as hormonal levels fluctuate, so does our skin. Through natural life changes, such as menstrual cycles, pregnancy, and menopause women want to remain confident and feel beautiful inside and out.

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Branding/Marketing

What’s Growing in Green Retail

By: Mary Bemis
Founder & Editorial Director at InsidersGuidetoSpas.com

Three leading natural retailers explain how to get in the door and on their shelves

Here’s a refreshing—and important—truth about getting into the green beauty market: “Brands are not really competing with each other in green beauty; it’s a positive movement, and we’re all in it together,” says Romain Gaillard, CEO and Founder of The Detox Market. “Green beauty represents such a small fraction of the beauty world, that we’re much better off sticking together.”

These are not only wise words for an emerging market that continues to define itself, but a fresh new approach to doing business in a market that demands transparency like never before. I recently spoke with experts from three leading natural beauty retailers to find out not only what they look for in natural brands, but how these brands should approach them. Here’s what they shared.

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Brand Spotlight

Success Story with Saffron Secret®, Beauty Brand Exhibitor at CPNA 2017

Cosmoprof North America Las Vegas is the most awarded B2B beauty trade show in North America and serves as the ideal platform for high-quality B2B activities for beauty companies. 2017 brought forth flourishing opportunities and smart programs for the attendees and exhibiting companies that joined us. Saffron Secret®, a hair-care line that utilizes the organic properties of saffron as the product’s main ingredient, was among the companies that exhibited with CPNA 2017. We had the pleasure of reconnecting with Saffron Secret® after the show to chat about their successes. Here’s what they had to say:

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Expert’s Corner

Cosmetics 101 — Product Safety Comes First

Cosmetics 101 Starts with Product Safety

By: ICMAD — Independent Cosmetic Manufacturers and Distributors

CPNA interviewed a leading expert in the industry – Craig Weiss – in anticipation of ICMAD’s Technical/Regulatory Forum that is held February 13-14, 2018 in Newport Beach, California.

Craig Weiss, the President of the Consumer Product Testing Co. (CPT), is no stranger to the cosmetics industry.  As he puts it “I was practically raised in the company.” That company is the Consumer Product Testing Co., which Craig’s father Mel started in 1975. CPT is a toxicology facility doing acute testing work for the cosmetics industry.  Mel introduced Craig to the industry when Craig was young and by age 13 he was in the facility with his Dad learning by osmosis.  When Craig graduated from college with a bio-chemistry degree, his father said there was no job for him at Consumer Product Testing and so Craig, undaunted, “cut his teeth” in other parts of the cosmetics industry until he joined CPT in 1991.  Almost 27 years later, Craig is the President, running a $15M operation with 130 employees.  CPT tests all types of products and devices from cosmetics and sunscreens, to medical devices and over-the-counter drugs.

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Brand Spotlight

A CPNA Success as Sweet as Honey

Katerina Larden — THE visionary behind hey honey®

Katerina Yoffe Larden is a hardworking mother, wife and entrepreneur. Like most women in her position, Larden’s skincare regime took a back seat as she juggled the day-to-day duties associated with her many roles. Realizing just how much money and time she was wasting on unused products, she took matters into her own hands. Larden decided to create a skincare line that would adapt to her busy lifestyle—with a minimal skincare regime that would offer lasting effects. Her ultimate vision was to create a natural product based on the healing and nutritive properties of honey bee propolis.

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