I am a third-generation beauty lifer. My grandfather was an immigrant from Russia who created Jeris Hair Tonic in 1918, that became an iconic barber product. My father later acquired several brands and grew the business before we sold it in the late 1990s. I realized it was part of my DNA at an early age, and I have been at it ever since. I have worked for several companies in different classes of trade in executive capacities and as a consultant. I am now happily self-employed and work together with my wife Lisa and son Josh.
In 2007, I started my own business in the medical field. We started producing medical supplements,
which were recommended from doctors directly to their patients. In the medical field, hyaluronic acid has been very popular for the last 40 years, and hyaluronic acid is the ingredient that is at the core of our company, hyapur®. In 2009, we began to also use it in the cosmetic area.
I grew up in the beauty business, so I was a natural at it professionally. Joanne came at it more organically; the healer in her drew her behind the chair. Joanne and I both had successful careers in big beauty when we met. She was a platform artist, and I was on the development side. Fortunately, the stars aligned and our paths crossed. We both spoke the language of hair, and magic just happened.
Q. Can you tell us a little bit about your background and how you got started in the beauty business?
As early as 24, I realized that I needed to work for myself to blend motherhood and entrepreneurialism in a lifestyle that could inspire change in the products I wanted for my family. In Southern California, my husband and I created an environmentally preferable industrial cleaning company to provide alternatives to hazardous chemicals for cities, school districts, and municipalities. Then, several years later, I had my first daughter. We wanted to raise our family outside the hustle and bustle of Orange County, in a clean, healthy environment of nature, which for us meant the Garden Isle of Kauai. We sold everything, including the company that started it all, jumped off a bridge, and moved with our little girl in our arms to the most remote landmass in the world.
My family were hairdressers. As a child, at the age of 10, I knew that I wanted to be in hair, but also had a love for pharmacy. I got into a hair apprenticeship in Australia in my teens and worked my way up as a salon owner — to educator. I wanted to learn more about the industry, so I moved into sales and started traveling globally. Gaining education in sales gave me the opportunity to evaluate the hairdressing industry in 15 different countries in regards to product “gaps” in the market. We used a planned strategy in creating our own hair product-line.
Q. Can you tell us a little bit about your background and your vision as Founder?
I started with the company at the age of 15 in 1984 as the company receptionist and although I loved it from the get go, at that time, in no way did I ever dream that I would own the company 23 years later. Davroe had quite a small range of about 4, mostly protein-based products, but I knew then that I loved the fact that we were creating unique effective products for professional salons and their customers.