Cosmoprof North America Las Vegas is the most awarded B2B beauty trade show in North America and serves as the ideal platform for high-quality B2B activities for beauty companies. 2017 brought forth flourishing opportunities and smart programs for the attendees and exhibiting companies that joined us. Saffron Secret®, a hair-care line that utilizes the organic properties of saffron as the product’s main ingredient, was among the companies that exhibited with CPNA 2017. We had the pleasure of reconnecting with Saffron Secret® after the show to chat about their successes. Here’s what they had to say:
By: Chelsea Scott
Founder, The Beauty Spy, Inc.™
In today’s world, information is being delivered at an unprecedented rate, and our attention span is not what it used to be! In fact, a recent study showed that the average attention span is down from 12 seconds in the year 2000, to eight seconds today.
It is crucial that every second of your presentation counts. Your audience has thousands of videos filling their social media feeds, and they need to be “wowed” in the first 10 seconds to keep them engaged. This short attention span is not reserved just for social media platforms, it also holds true for “face-to-face” communication.
By: Ronie Schmelz
Counsel at Tucker Ellis LLP
Despite Deregulation in 2017, Cosmetic Companies Remain FDA Focus
President Donald Trump has made deregulation a cornerstone of his administration, demanding that for every new regulation proposed, regulatory agencies identify two regulations for elimination; however, this directive has not impeded regulatory oversight at the U.S. Food and Drug Administration (FDA). Although the number of FDA Warning Letters sent to cosmetic, skin care, and other personal care companies has decreased significantly under the new administration, these companies still remain a focus for FDA. While the future is impossible to predict, the following summary of regulatory activity in 2017 provides a good guidepost for the types of claims to avoid so that your company does not become the recipient of an FDA Warning Letter.
Small, indie brands are having their moment—and savvy spa directors are catching on
By : Mary Bemis
Founder & Editorial Director at InsidersGuidetoSpas.com
“The first time they dropped off stuff, I didn’t even want to look at it. I gave it to my staff,” shares Michael Conte, spa director at Meadowood Napa Valley. Conte is reminiscing about the first time Kim Borio, founder of Glycelene, and her husband, Eric a biologist and cosmetic chemist and Glycelene’s Chief Technology Officer, brought Conte their luxury, plant-based skincare line to test. But when the couple returned a month later, Conte changed his tune after he met them in person. “They’re such a great couple,” he enthuses. “I have to say, the partnership I have with Kim and Eric has been extraordinary. When you’re working with a luxury property and spa, you want to have something unique that you won’t find elsewhere.”
Cosmetics 101 Starts with Product Safety
By: ICMAD — Independent Cosmetic Manufacturers and Distributors
CPNA interviewed a leading expert in the industry – Craig Weiss – in anticipation of ICMAD’s Technical/Regulatory Forum that is held February 13-14, 2018 in Newport Beach, California.
Craig Weiss, the President of the Consumer Product Testing Co. (CPT), is no stranger to the cosmetics industry. As he puts it “I was practically raised in the company.” That company is the Consumer Product Testing Co., which Craig’s father Mel started in 1975. CPT is a toxicology facility doing acute testing work for the cosmetics industry. Mel introduced Craig to the industry when Craig was young and by age 13 he was in the facility with his Dad learning by osmosis. When Craig graduated from college with a bio-chemistry degree, his father said there was no job for him at Consumer Product Testing and so Craig, undaunted, “cut his teeth” in other parts of the cosmetics industry until he joined CPT in 1991. Almost 27 years later, Craig is the President, running a $15M operation with 130 employees. CPT tests all types of products and devices from cosmetics and sunscreens, to medical devices and over-the-counter drugs.
Katerina Larden — THE visionary behind hey honey®
Katerina Yoffe Larden is a hardworking mother, wife and entrepreneur. Like most women in her position, Larden’s skincare regime took a back seat as she juggled the day-to-day duties associated with her many roles. Realizing just how much money and time she was wasting on unused products, she took matters into her own hands. Larden decided to create a skincare line that would adapt to her busy lifestyle—with a minimal skincare regime that would offer lasting effects. Her ultimate vision was to create a natural product based on the healing and nutritive properties of honey bee propolis.
By: Tribe Dynamics
WHY Instagram Stories INCREASE Follower ENGAGEMENT
This past September, we at Tribe Dynamics surveyed nearly 200 content creators to seek insight into how they engage with social media platforms. Not surprisingly, influencers reported that their most widely used channel over the last year was Instagram. Notably, their second most-frequented platform was Instagram Stories. Launched in August 2016, Instagram Stories function like Snapchat Stories, allowing users to post off-the-cuff pictures and videos that disappear within 24 hours. And while Snapchat popularized the idea of creating imperfect, real-time posts within the highly curated realm of social media, Instagram Stories have taken over that space.
Recognizing the Power of Beauty Packaging Design, Formulation and Technology.
A one-of-a-kind celebration, Cosmoprof Asia Awards are held each November at Cosmoprof Asia in Hong Kong. The prestigious event honors those creators who dare to change the face of beauty, and acknowledges their fascinating contribution to fresh ideas and products in the beauty sector. These innovators include brands and manufacturers in cosmetics, hair, skin, nail care, and beauty salon products.
By Denise Herich
Co-founder and Managing Partner at The Benchmarking Company
Once thought of as an alternative or quaint approach to beauty and health, wellness has come a long way since the days when using aloe vera gel, fresh from the plant, on sunburns was the height of ‘wellness’. Today, wellness is a way of living and a category of beauty that stands on its own for consumers everywhere. Sixty-nine percent think an inside-out approach to overall wellness is healthier than taking prescription medicine and 53% agree that eating or drinking an ingestible product offers more powerful benefits than topicals alone. Whether it’s drinking a smoothie before work or using essential oils to heal everyday illness or eating fermented foods and taking probiotics, wellness is here to stay.
There’s a green beauty revolution happening, and Los Angeles is at the heart of it. The Detox Market started as a little pop-up shop in Venice Beach when natural products were almost nonexistent and wellness only involved what you put in your body, not on it. With consumers getting savvier and research readily available — cheap fillers, toxic chemicals and synthetic additives are losing their appeal, but it can feel like reading an ingredients label requires a PhD. That’s where The Detox Market comes in. With their famously strict list of ingredients that they don’t allow, they have worked to create a haven for healthy, gorgeous beauty products that you can feel good about.