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Cosmoprof Asia Awards 2017: The Best in Beauty from Hong Kong

Recognizing the Power of Beauty Packaging Design, Formulation and Technology.

A one-of-a-kind celebration, Cosmoprof Asia Awards are held each November at Cosmoprof Asia in Hong Kong. The prestigious event honors those creators who dare to change the face of beauty, and acknowledges their fascinating contribution to fresh ideas and products in the beauty sector. These innovators include brands and manufacturers in cosmetics, hair, skin, nail care, and beauty salon products.

The Way to Wellness

By Denise Herich
Co-founder and Managing Partner at The Benchmarking Company

Once thought of as an alternative or quaint approach to beauty and health, wellness has come a long way since the days when using aloe vera gel, fresh from the plant, on sunburns was the height of ‘wellness’. Today, wellness is a way of living and a category of beauty that stands on its own for consumers everywhere. Sixty-nine percent think an inside-out approach to overall wellness is healthier than taking prescription medicine and 53% agree that eating or drinking an ingestible product offers more powerful benefits than topicals alone. Whether it’s drinking a smoothie before work or using essential oils to heal everyday illness or eating fermented foods and taking probiotics, wellness is here to stay.

Been There, Heard That

How to Create a Standout Beauty Brand

By Kimberly Brizzolara
Director Strategy & Editorial, Bartlett Brands

Been there, done that, put it on my face yesterday. We all know that the beauty landscape is crazy crowded. So how does a brand stand out on shelves stacked high with bouncy cloud cream-serums and insta-feeds throwing every shade? Find the nugget that’s unique about your brand—and turn it into the foundational rock.

Discovering Beauty at Amazon: How To Get Your Brand In the Cart

LEVERAGE YOUR CONSUMER REACH WITH AMAZON

Amazon is a force that’s here to stay with online beauty retailing and has huge pull felt across the omni-channel retail platforms. Consider these numbers: Amazon accounted for about $2.5 billion in health and beauty sales last year which represented a 47% increase compared to 2015, One Click Retail estimates. Amazon’s continued dominance in all retail categories continues to impact the everyday beauty consumable brands we touch.

COSMOPROF NORTH AMERICA 2017 HEADLINER TRENDS

Trend: Beauty & Technology

A Spotlight of the hottest beauty trends for the year.

Beauty products have seen a new wave of innovation with high-tech tools and gadgets set to revolutionize the category. From mini, handheld blowdryers and frizz-fighter straightening irons to hair treatments that turn back the hands of time, technology is a frontrunning trend for 2017.

Aria Beauty Unicorn Mini Blow Dryer
Aria’s bestselling salon approved baby dryer gets a unicorn makeover! Designed for salon retail, travel or the gym, these tiny hair dryers deliver salon performance. The products contains negative ions to clean hair and remove frizz. Its dual voltage is ideal for travel anywhere and it’s suitable for all hair types. www.AriaBeauty.com.

Expanding Exports of U.S. Personal Care and Beauty Products

Jamie Merriman is Acting Director of ITA’s Office of Strategic Partnerships

With more than $12 billion in exports in 2016, U.S. branded personal care and cosmetics are among the most highly desired brands in many overseas markets.  During the past five years, U.S. exports in the sector have grown at five percent to six percent annually.  Employing thousands of Americans across the country, the U.S. personal care and beauty industry is a critical component of the U.S. economy.