By: Chelsea Scott
Founder, The Beauty Spy, Inc.™
In today’s world, information is being delivered at an unprecedented rate, and our attention span is not what it used to be! In fact, a recent study showed that the average attention span is down from 12 seconds in the year 2000, to eight seconds today.
It is crucial that every second of your presentation counts. Your audience has thousands of videos filling their social media feeds, and they need to be “wowed” in the first 10 seconds to keep them engaged. This short attention span is not reserved just for social media platforms, it also holds true for “face-to-face” communication.
Small, indie brands are having their moment—and savvy spa directors are catching on
By : Mary Bemis
Founder & Editorial Director at InsidersGuidetoSpas.com
“The first time they dropped off stuff, I didn’t even want to look at it. I gave it to my staff,” shares Michael Conte, spa director at Meadowood Napa Valley. Conte is reminiscing about the first time Kim Borio, founder of Glycelene, and her husband, Eric a biologist and cosmetic chemist and Glycelene’s Chief Technology Officer, brought Conte their luxury, plant-based skincare line to test. But when the couple returned a month later, Conte changed his tune after he met them in person. “They’re such a great couple,” he enthuses. “I have to say, the partnership I have with Kim and Eric has been extraordinary. When you’re working with a luxury property and spa, you want to have something unique that you won’t find elsewhere.”
Q: Tell us about Beauty Pitch™ and what it brings to the beauty industry?
A: The Professional Beauty Association (PBA) and our partners, Cosmoprof North America (CPNA) came together wanting to help beauty entrepreneurs take their company to the next level. Beauty Pitch™ is a one-of-a-kind beauty competition that gives these beauty companies the opportunity to not only get their product or idea in front of investors, but to “pitch” their product to an esteemed panel of judges at the live Beauty Pitch™ event on Saturday, July 23, 2016.
By Karen Young
The statistics aren’t in your favor: According to Harvard Business School, over half of American startups are gone within 5 years. It’s a long, lonely haul. Money usually runs out too soon and friends and family crawl into the woodwork.
But no matter how many times I repeat the grim stats to perspective startup clients, no matter how many times I tell them that based on history and my experience, they’re living a long shot, it doesn’t seem to make any difference.
If they’ve been bitten by the entrepreneurial bug, there is no antidote. It’s as though they’ve been driven to the edge and nothing short of jumping off will quiet the voices in their heads.