Tag

social media

Browsing

Influencers and the Rise of Instagram Stories

By: Tribe Dynamics

WHY Instagram Stories INCREASE Follower ENGAGEMENT

This past September, we at Tribe Dynamics surveyed nearly 200 content creators to seek insight into how they engage with social media platforms. Not surprisingly, influencers reported that their most widely used channel over the last year was Instagram. Notably, their second most-frequented platform was Instagram Stories. Launched in August 2016, Instagram Stories function like Snapchat Stories, allowing users to post off-the-cuff pictures and videos that disappear within 24 hours. And while Snapchat popularized the idea of creating imperfect, real-time posts within the highly curated realm of social media, Instagram Stories have taken over that space.

Give Your Brand A Makeover: How Top Beauty Brands Stand Out

cpna-12When it comes to beauty brands, there’s good news: the demand for digital content has never been higher, or more accessible for consumers. Social Media has allowed beauty brands to create a more viable experience to learn, share and try new products. Where other industries may be challenged, it’s easier to create an engaging video tutorial for makeup application or a new hair product than ever before. Through culturally­relevant, highly shareable content such as expert tips, incentives and giveaways, beauty brands have taken advantage of the high demand for constant digital and social content. Platforms like YouTube, Instagram, Facebook and now Snapchat have allowed consumer engagement to increase leaps and bounds leading to not only views but engagement ultimately driving sales.