How Do You Leave Your Beauty Mark? Top 5 Trademark Tips

A solid brand name and / or logo can enhance or kill a great product and can be the most valuable asset of your business.  And with hundreds of thousands of beauty brands in use around the world, it is easy to unknowingly pick a brand name or logo that someone else already owns or that you cannot stop others from using.  Avoiding common mistakes in selecting and protecting distinguishing brands (also known as trademarks) can save you time, money and disruption to your business.  Here are top 5 things to consider so you don’t get sued over branding.

Multisensory Special Effects in Beauty Packaging for ROI that Glows

By Michelle Leissner The $532 billion global market for cosmetics may be glowing, but it doesn’t make up for the fact that even for the biggest brands, the competition is not pretty. Shiny new products emerge by the minute, targeting an increasingly diverse population of buyers whose options seem almost limitless. Is it even possible in 2018 America, to ever be more than a lipstick’s throw away from a makeup counter? But for all of the seemingly insatiable demand for skin that glows, eyelashes that plump, and an infinite palette of substances to apply to our cheeks, lips and eyelids, cosmetic buyers are finicky consumers. They won’t give you a chance to make them look good unless you make them feel good first. And why shouldn’t they be choosy, with acres of products to choose from? If you’re a brand manager with a budget big enough to bag an A-list…

An Insider’s Guide to the Best of Las Vegas

By: Mary Bemis

Here’s a round-up of Las Vegas’s best offerings from fine food to fast healthy food to great views and entertainment—with a good dose of spas, of course. I checked in with expert local sources Michael Garvey, President, Las Vegas Spa Association, and Daniela Ciocan, Marketing Director, Cosmoprof North America, for the inside scoop on what to see and do in Vegas.

Luxe Ink: A Passion for Semi-Permanent Makeup

Founder Interview with Sondy Mok and Liya Luo

Q. Can you tell us a little bit about your background and how you got started in the beauty business?

Liya has 10-plus years in the beauty and microblading business. She is skilled in creating the perfect natural brows for her clients. She started off as an esthetician and has always been fascinated with how to help her clients overcome the aging process and hair loss in their eyebrows.

CPNA 2018 Exhibitor: Interview with Founder, Maria Hatzistefani

Q. Can you tell us a little bit about your background and how you got started in the beauty business?

Beauty and fashion have always been passions of mine. I started as a beauty writer for Seventeen magazine while I was at university in Greece, before moving to NewYork City to get my MBA in business. When I finished studying, I worked in banking. At that time, I didn’t know what I wanted to do with my life. Getting fired from my job in banking was one of the best things that ever happened to me, as it pushed me to do something I was passionate about.